Doctor Who Unveils Roaring 2020s Style Logo
The brand new Doctor Who logo is here for the 13th Doctor, and it’s the first major change to the look since the 2005 reboot.
Doctor Who reinvents itself every time the Doctor regenerates. But since the 2005 reboot, the logo changes have come less with the Doctor and more with the showrunner, a reminder of how the television landscape altered during the years the show wasn’t on the air. This, therefore, is the third major change in 13 years.
But first, let’s take a look at the older logos, to remind ourselves what came before.
And now, the new logo:
Some of the reboot formattings remain. The title is not stacked in a box-shaped style like the early Whos, but reads as one line. We also keep the thinner font design of the 2005 look, instead 0of following the trend of the Moffat era where the letters were starting to puff out again. In fact, of all the fonts it both calls back to Davies’ original reboot logo, albeit without the oval shape around it (but yet the extensions on either side) and to the Fourth Doctor logo (and therefore the Eighth Doctor movie logo, since they used the same font) in the round shape almost unembellished nature of the lettering.
Also, it reminds me a lot of the Wrinkle In Time logo.
The logo came with a reveal video, which also gives us a hint of the aesthetics of Chris Chibnall’s coming vision.
According to the press release:
An iconic trademark for the franchise, the Doctor Who logo is a consistent and powerful insignia that is recognized all around the world, and the updated version marks a new era for the series… BBC Worldwide commissioned creative agency Little Hawk to create the brand-new logo, working closely with showrunner Chris Chibnall and executive producer Matt Strevens. The sound for the animated logo was created by Matthew Herbert.
All merch will begin featuring the new logo effective immediately. Doctor Who Season 11 is currently filming, and will arrive on BBC and BBC America in the Fall of 2018.